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The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication. A material connection could be a business or family relationship, monetary payment, or the gift of a free product. Importantly, the Endorsement Guides apply to both marketers and endorsers.
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 As of June 28, 2019: - - I have not been offered any paid endorsement offers. - - I have not taken money or other goods in exchange for a product offer without proper diclosure. - - I am not under any gag or non-disclosure orders or contracts that would violate the above. -----BEGIN PGP SIGNATURE----- iQGzBAEBCgAdFiEE7j2/ivixjkSDg9ZsOtZUXPYM4OoFAl0WdcEACgkQOtZUXPYM 4OrmFQv8CPM615dcAgfq4Pped2JsTa0KzzpZbRtym5BT7cdL1idfR+sIeuatE4LN S9/L+Q6vDOxLXGOVlh68eaBTCkZo0t0RwDyYxOfNgxGPxuFpSxv2KWaYAsdE7fxP pukXwoKsD/fCgdiq4LVKCN3ezr663jSZwzTRCWJBw1hJtp97RcFHuK5W6yTA5Yxw 4N+4VV73MjvttpcECtm/c22IP/u+bXglLQZLgjCyfft2aNcNWrn/AuvubUJaI80T 9qDxWnrgx++ZvF0FfBd2WD/iYOLsgof47h6gFYXisSK94A9SA5RlSUVP+5qtDMli JHScisd2bRrZ428hy13k4VQ5CvADyeMHNXu1+UeeLI/6NJuvUeUDylY8v8fqO9Bb 7RrOdSMEpcuJCaB+FnCd3lvzSdi9Qd2qswwrH7n8qmBE0AcnP6Jqbyzs4yFghGz5 sOCPnPwB0CU6/xpS/clykZ1iiF6OdXk0y5MVi/46GVMXzJGUAdvjp/JV2VJXXhlU cNBT85IF =1BdH -----END PGP SIGNATURE-----
Do not send me free stuff without my prior permission.